What do your customers care about?
What about your consumers – what do they care about?
How do you use insights about your customers when you are trying to sell or persuade?
How does these compare to your values?
How do your proposals encompass the consumer values?
As the world becomes increasingly complex, understanding how values impact our attitudes and behaviours can help us deepen our understanding across many of life’s interactions.
Consumer research, marketing, leadership, psychology, and many other disciplines all help us to understand what humans’ value and what influences them.
While many similarities exist across cultures, several fascinating differences emerge.
Based on an extensive and robust survey of half a million respondents in 152 languages, Valuegraphics produced a survey which showed that about 56 values drive most human behaviour. Some values are nearly universal whilst others show significant variation by culture
Take a closer look at all the results here: