Windows of Insight

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Windows of Insight

“If you can understand what your target audience cares about, what they spend their lives chasing, now you have an actual chance to use data to understand how to engage and influence and motivate them.”

What do your customers care about?

What about your consumers – what do they care about?

How do you use insights about your customers when you are trying to sell or persuade?

How does these compare to your values?

How do your proposals encompass the consumer values?

More...

As the world becomes increasingly complex, understanding how values impact our attitudes and behaviours can help us deepen our understanding across many of life’s interactions. 

Consumer research, marketing, leadership, psychology, and many other disciplines all help us to understand what humans’ value and what influences them.

While many similarities exist across cultures, several fascinating differences emerge.

Based on an extensive and robust survey of half a million respondents in 152 languages, Valuegraphics produced a survey which showed that about 56 values drive most human behaviour. Some values are nearly universal whilst others show significant variation by culture

According to Valuegraphics, here are the top 10 values shared across all cultures in the survey:

1.

Family

2.

Relationships

3.

Financial Security

4.

Belonging

5.

Community

6.

Personal Growth

7.

Loyalty

7.

Religion/Spirituality

7.

Employment Security

7.

Personal responsibility

Take a closer look at all the results here: 

https://www.visualcapitalist.com/most-influential-values/

source: Valuegraphics

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