blueprint EU
Spread the word!

The blueprint TEAM

The blueprint team is comprised of a number of seasoned commercial professionals. Each partner and consultant has held the position of Director or Vice President in a commercial function of a blue-chip multi-national organization. They are extensively trained in blueprint processes, tools and methods.

The combination of their professional experience and the blueprint methodology is what allows them to unleash the potential of individuals, teams and organizations.

Erik Aapkes
Founder and Managing Partner - blueprint Europe

Professional background:  An MBA Commercial Economics graduate, Erik started his commercial life as a sales promoter for Rothmans, moving up the career ladder through field sales, account management, sales & marketing management and general management for Rothmans, Cadbury Schweppes and McCain Foods. He shifted his career to Learning and Development and ran the Global Commercial Learning department in McCain for 3 years.

Blueprint Experience: Erik was joint founder of Blueprint Europe and has been involved with an important suite of Blueprint activities over the last 5 years in a number of countries with a wide range of customers from different sectors. His language skills are fluently speaking Dutch, English, German and Spanish, combined with his vast, wide and international commercial experience and a natural ability to develop and maintain strong customer relations, allows him to coach and consult customers and train the Blueprint suite of programs in various industries in many parts of this world.

Nigel McMahon 
Director - blueprint Europe

Professional background:  Nigel’s extensive customer management skills & experience were gained in a variety of markets & trade channels. His practical, results focussed approach developed during progressively senior roles in sales, customer marketing & category management to Director level within Procter and Gamble, Courage, Golden Wonder, Danone and United Biscuits.

Blueprint Experience:  Since entering consultancy he has applied and built his sales capability expertise across multiple sectors including, FMCG, Foodservice, Healthcare, Drinks & Finance.  He has accumulated considerable international experience, having worked in nearly 40 countries throughout Europe, (including CEE), Middle East, Africa, Australia, Asia & North America on a vast range of projects. This depth and breadth of experience in highly competitive trading environments leaves Nigel well placed to support the needs of Blueprint clients.

Alastair Forbes
Associate Consultant - blueprint Europe

Professional background:  Since 1998, Alastair has worked as a senior Consultant across a myriad of sectors, cultures, and countries, serving a blue-chip client base. He developed his vast retail expertise in a variety of roles in companies such as Somerfield, Abdul Latif Jameel, and Perihelion Convenience Stores, both on the retail floor as well as in senior executive positions at head office level. Alastair brings that unique insight in retail customers in Europe, the Middle East, Far East, North America and Australia.

Blueprint Experience:  Since the early years of Blueprint, Alastair has been an associate to our business and has developed a long track record in working with a variety of Blueprint programmes in a wide number of businesses and countries. And with his experience and insights gained from having worked in various roles on the retail customer side, Alastair is ideally placed to challenge and improve commercial excellence of selling organisations.

Jeff Callander
Associate Consultant - blueprint Europe

Professional background:  Following an education in mechanical engineering, Jeff started his career in 1982 in the oil and gas industry and through a number of product and technology development roles in companies as Schlumberger, Abbott Laboratories, Innovative Knowledge Limited and Impleo, he made his way into consulting business and commercial strategies. At the start of this millennial Jeff started to bridge academia and practice, providing lectures, seminars and workshops on Strategy Development and Implementation at Henley Business Schools.

Blueprint Experience:  Since 2005, Jeff has been an associate consultant to Blueprint and has worked with a variety of customers on business and commercial strategy and implementation. His professional experience with strategy development and implementation and his current role at Henley’s, provide our customers with the latest learnings and applications in the wider business development.

Andrew Shea
Associate Consultant - blueprint Europe

Professional background:  Andrew is a Facilitator and Leadership Development Specialist with a track record of success in Fortune 500 ranked companies. He started his career 20 years ago in BMW where he worked in HR on new factory start-ups in Germany, the USA and the UK. 

Later he moved to Vodafone where he joined the Mergers & Acquisitions Team.  He was deployed to Germany, Japan, and Turkey. His role was to set up the required HR systems and train local leaders so they can be successful members of Vodafone Group.  In Turkey he led a company wide culture change program to integrate Telsim within the Vodafone brand. 

Having facilitated diverse audiences during his employment, he is equipped with an empathic understanding of the issues clients face to achieve a step change in performance through harnessing the creativity & expertise of their people. Andrew became a consultant in 2008 and since then has worked extensively in Europe, Turkey and the GCC.

Blueprint Experience:  Andrew recently joined the team and brings a unique educational background and professional expertise in HR, people development, change and performance management to the Blueprint team.

Sarah Jones
Associate Consultant - Blueprint Europe

Professional background:  Sarah has a very strong background in fast paced fmcg and built an impressive career in companies as Heineken, Reckitt Benckiser, Noble Foods and Gü. She is using the blue chip experience as a consultant to the SME sector, where she has been involved in developing M&A strategies.

Blueprint Experience:  Sarah also joined the team recently and has a strong focus on SME’s, consulting and training them on a wide variety of commercial topics, from Vision to Action.

Ronnie Macdonald
Chairman - Blueprint Management Consultants

Professional background:  An economics graduate, Ronnie started his commercial life in retail with the 1,200 store group Fine Fare. During this time he had roles in managing stores, field operations and buying. He joined Mars Confectionery as an Account Manager in the travel sector, prior to joining Coca-Cola & Schweppes Beverages Ltd as an Account Manager in Food Service. He was then promoted to National Account Controller responsible for the Tesco account. He then joined Danone as General Sales Manager of the Biscuit division ‘Jacob’s Bakery’ prior to joining Scottish & Newcastle as Sales Director, latterly becoming Managing Director of the off-license division. He then ran a Management Buy-In of a Frozen Food business supported by 3i Venture Capital group and the Bank of Scotland. An acquisition followed and the Esk Group was formed that Ronnie ran as Chief Executive. In 1998 Ronnie sold his equity in the company and founded Blueprint Management Consultants. Ronnie is listed in the prestigious publication “The International Who’s Who of Business Professionals”.  

Blueprint Experience:  Ronnie has been heavily involved with the full suite of Blueprint activities across most of our extensive client portfolio. His experience has had him operating across 50 countries and 6 continents in a multi-sector environment. Today Ronnie has the title Chairman and although retired from operational involvement, he continues to be the Jedi Master of the Blueprint businesses.

Erik Aapkes
Founder and Managing Partner - blueprint Europe

Professional background:  An MBA Commercial Economics graduate, Erik started his commercial life as a sales promoter for Rothmans, moving up the career ladder through field sales, account management, sales & marketing management and general management for Rothmans, Cadbury Schweppes and McCain Foods. He shifted his career to Learning and Development and ran the Global Commercial Learning department in McCain for 3 years.

Blueprint Experience: Erik was joint founder of Blueprint Europe and has been involved with an important suite of Blueprint activities over the last 5 years in a number of countries with a wide range of customers from different sectors. His language skills are fluently speaking Dutch, English, German and Spanish, combined with his vast, wide and international commercial experience and a natural ability to develop and maintain strong customer relations, allows him to coach and consult customers and train the Blueprint suite of programs in various industries in many parts of this world.

Nigel McMahon
Director - blueprint Europe

Professional background:  Nigel’s extensive customer management skills & experience were gained in a variety of markets & trade channels. His practical, results focussed approach developed during progressively senior roles in sales, customer marketing & category management to Director level within Procter and Gamble, Courage, Golden Wonder, Danone and United Biscuits.

Blueprint Experience:  Since entering consultancy he has applied and built his sales capability expertise across multiple sectors including, FMCG, Foodservice, Healthcare, Drinks & Finance.  He has accumulated considerable international experience, having worked in nearly 40 countries throughout Europe, (including CEE), Middle East, Africa, Australia, Asia & North America on a vast range of projects. This depth and breadth of experience in highly competitive trading environments leaves Nigel well placed to support the needs of Blueprint clients.

Alastair Forbes
Associate Consultant - blueprint Europe

Professional background:  Since 1998, Alastair has worked as a senior Consultant across a myriad of sectors, cultures, and countries, serving a blue-chip client base. He developed his vast retail expertise in a variety of roles in companies such as Somerfield, Abdul Latif Jameel, and Perihelion Convenience Stores, both on the retail floor as well as in senior executive positions at head office level. Alastair brings that unique insight in retail customers in Europe, the Middle East, Far East, North America and Australia.

Blueprint Experience:  Since the early years of Blueprint, Alastair has been an associate to our business and has developed a long track record in working with a variety of Blueprint programmes in a wide number of businesses and countries. And with his experience and insights gained from having worked in various roles on the retail customer side, Alastair is ideally placed to challenge and improve commercial excellence of selling organisations.

Jeff Callander
Associate Consultant - blueprint Europe

Professional background:  Following an education in mechanical engineering, Jeff started his career in 1982 in the oil and gas industry and through a number of product and technology development roles in companies as Schlumberger, Abbott Laboratories, Innovative Knowledge Limited and Impleo, he made his way into consulting business and commercial strategies. At the start of this millennial Jeff started to bridge academia and practice, providing lectures, seminars and workshops on Strategy Development and Implementation at Henley Business Schools.

Blueprint Experience:  Since 2005, Jeff has been an associate consultant to Blueprint and has worked with a variety of customers on business and commercial strategy and implementation. His professional experience with strategy development and implementation and his current role at Henley’s, provide our customers with the latest learnings and applications in the wider business development.

Andrew Shea
Associate Consultant - blueprint Europe

Professional background:  Andrew is a Facilitator and Leadership Development Specialist with a track record of success in Fortune 500 ranked companies. He started his career 20 years ago in BMW where he worked in HR on new factory start-ups in Germany, the USA and the UK. 

Later he moved to Vodafone where he joined the Mergers & Acquisitions Team.  He was deployed to Germany, Japan, and Turkey. His role was to set up the required HR systems and train local leaders so they can be successful members of Vodafone Group.  In Turkey he led a company wide culture change program to integrate Telsim within the Vodafone brand. 

Having facilitated diverse audiences during his employment, he is equipped with an empathic understanding of the issues clients face to achieve a step change in performance through harnessing the creativity & expertise of their people. Andrew became a consultant in 2008 and since then has worked extensively in Europe, Turkey and the GCC.

Blueprint Experience:  Andrew recently joined the team and brings a unique educational background and professional expertise in HR, people development, change and performance management to the Blueprint team.

Sarah Jones
Associate Consultant - blueprint Europe

Professional background:  Sarah has a very strong background in fast paced fmcg and built an impressive career in companies as Heineken, Reckitt Benckiser, Noble Foods and Gü. She is using the blue chip experience as a consultant to the SME sector, where she has been involved in developing M&A strategies.

Blueprint Experience:  Sarah also joined the team recently and has a strong focus on SME’s, consulting and training them on a wide variety of commercial topics, from Vision to Action.

Ronnie Macdonald
Chairman - Blueprint Management Consultants

Professional background:  An economics graduate, Ronnie started his commercial life in retail with the 1,200 store group Fine Fare. During this time he had roles in managing stores, field operations and buying. He joined Mars Confectionery as an Account Manager in the travel sector, prior to joining Coca-Cola & Schweppes Beverages Ltd as an Account Manager in Food Service. He was then promoted to National Account Controller responsible for the Tesco account. He then joined Danone as General Sales Manager of the Biscuit division ‘Jacob’s Bakery’ prior to joining Scottish & Newcastle as Sales Director, latterly becoming Managing Director of the off-license division. He then ran a Management Buy-In of a Frozen Food business supported by 3i Venture Capital group and the Bank of Scotland. An acquisition followed and the Esk Group was formed that Ronnie ran as Chief Executive. In 1998 Ronnie sold his equity in the company and founded Blueprint Management Consultants. Ronnie is listed in the prestigious publication “The International Who’s Who of Business Professionals”.  

Blueprint Experience:  Ronnie has been heavily involved with the full suite of Blueprint activities across most of our extensive client portfolio. His experience has had him operating across 50 countries and 6 continents in a multi-sector environment. Today Ronnie has the title Chairman and although retired from operational involvement, he continues to be the Jedi Master of the Blueprint businesses.

>