Crisis? What crisis: Finding opportunities in disruption

Crisis? What crisis: Finding opportunities in disruption

Your football team is leading 3-1 in the Championship finals and there are 15 minutes left on the clock. You're leaning back in the dugout, the plan worked and will give you victory. Suddenly a counterattack from the opposite team, and the shot at the goal is stopped by your right defender…with his hand! Red card and a penalty…3-2 and 10 men left in the field. A new plan is required!


Just when we thought Covid seemed to be over and things returned to the (new) normal, another global crisis emerged! And another change of strategy is required to quickly adapt to the new reality, killing immediate pains with quick wins and building resistance for the future with big wins. But how and where to start?

Blueprint’s 5R©  model has been developed as a process for finding opportunities in disruption and consists of 5 steps:



Due to World War II, lots of women got into the workforce. And as a side-effect eradicated the lingering effects of the great depression. The 2008 recession created Silicon Valley and reduced the reliance on the Financial sector. It tested the system and improved banking regulation practices.

Many crises lead to new opportunities, but require a shift of mindset and re-energisation to transform from resignation to reinvention. Decide you will adapt and find a way to be happy and successful. Align and execute at new levels. Make the excuse the reason to engage.



It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change

Charles Darwin

Update your knowledge and insights on the new situation. What has changed for you and your customer and why. Use blueprint’s 7C model to make sure you cover all areas.



“The quality of the plan is driven by the quality of the analysis”

Use the customer-driven, action-generating SWOT to analyse where your strengths and weaknesses lie and what opportunities and threats you and your customers may see. Don’t forget to develop SoWot actions to turn the exercise from a talkshop into a workshop.

Prioritise your actions to identify quick and big wins and assign them with due dates

Contact us for more information on this different approach to the SWOT.



Re-equip yourself with enhanced skills to sell even more! Find answers and actions for the following questions:

  • What can I do to support?
  • What can I do even more?
  • Who can I help with what?
  • What skills do I need?
  • What can I sell extra?


“What can I do to help?” And how can we create mutual value?”

Reach out to your customers with real empathy and true knowledge at each level.

Tailor and personalise everything and anticipate 3WIN needs (you – customer – enduser)


Don’t let crises paralyse your organisation. The 5R process can help you to quickly re-asses the situation and come up with new plans. Actually it should be applied frequently to assess the actual plan versus the reality of the market and to stay on top of the latest developments.

Contact us for more information.

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