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Category Archives for Mindset & Motivation

Podcast: Foodstrategy post Covid19

Second episode of the Blueprint Café series. A virtual coffee break for business leaders discussing a current commercial topic in an informal setting. During this episode we discussed with our guests the impact of Covid19 on strategies in the food business. Where is the main impact, what is to stay and how to Survive, Revive and Thrive. Listen to this Blueprint Café podcast.

This week’s guests:

  • Marcus Vallance – Managing Partner BrandMix Business Intelligence
  • Nina Schwidetzky – Founder & CEO Die Personalverstärker
  • Sarah Jones – Director at Red Apple Ventures / Angel Investor
  • Martien de Ruijter – Team and Account Manager and Specialist OOH
  • Ronnie MacDonald – Blueprint Chairman
  • Jeff Callander – Lecturer Southampton Business School and University and Blueprint Associate
  • Chetan Bhanot – Managing Partner Blueprint North America
  • Nigel McMahon – Director Blueprint Europe
  • Erik Aapkes – Managing Partner Blueprint Europe

Podcast: Mindset during Covid19

First episode of the Blueprint Café series. A virtual coffee break for business leaders discussing a current commercial topic in an informal setting. During this episode we discussed the importance of a positive mindset during Covid19. This week’s guests discussed about the impact of Covid19 on the mindset of their teams and themselves. And explored during a vivid conversation ways to uncover and manage one’s mindset for better performance. Listen to this Blueprint Café podcast

This week’s guests:

  • James Healey – Country Manager Damm UK
  • Tjeerd de Jong – Managing Partner RedpepperAdvertising
  • Ronnie MacDonald – Blueprint Chairman
  • Jeff Callander – Lecturer Southampton Business School and University and Blueprint Associate
  • Andrew Shea -HR/L&D and Blueprint Associate
  • Sarah Jones – Co-Founder at the Angel Collective and Blueprint Associate
  • Erik Aapkes – Managing Partner Blueprint Europe

Stop Selling

Buyers want to buy, not to be sold upon

In my selling workshops, I always ask delegates: "If you are going to a shop, and the salesperson asks you if he or she could be of help, how many of you reply by saying: Thanks but I am just looking?"

Generally they all reply in a similar way. Now explain this. These salespeople in my workshop, who are convinced they are doing a great job helping their customers, they themselves don't want the help of a fellow salesperson!?

The simple explanation is that no one wants to 'be sold upon'! We all want to believe that it was us, who bought, instead of being sold to.

It isn't different with our buyers, if you give them the feeling you're here to sell to them, they will put up that wall of defence, which will be very hard to tear down afterwards. Instead, give them the feeling they are still in charge of their own decision process and you may have a smoother journey to the closure of the deal.

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