the blueprint difference: a tailored sales transformation approach
blueprint is a group of seasoned business professionals
We are dedicated to elevating the confidence of individuals, teams, and organizations. Using tried, tested and true processes, tools and methods, commercial professionals can learn to be disciplined, plan to be prepared and choose to be confident. From mindset to momentum, blueprint designs custom experiences for just-in-time learning and development.
confidence through real-world immersion
We drive commercial momentum through a tailored sales transformation approach designed for real-world impact. The combination of our professional background and the blueprint methodology allows us to anchor learning moments in real-life examples. We design experiences that level-up the confidence of individuals, teams, and organizations. From mindset to momentum, blueprint designs custom experiences for just-in-time learning and development.
1. from the business: seasoned practitioners
Every Blueprint EU consultant is a seasoned professional who has held high-level leadership roles - such as Director or Vice President - within global blue-chip organizations. We are practitioners who have lived the pressure of defending margins and leading large teams. This allows us to anchor every session in real-world experience rather than textbook theory.
2. in the business: immersion over templates
We believe that true impact requires a deep dive into your specific environment. We bypass standard models that gather dust to focus on your unique market nuances and hurdles. This ensures we deliver an approach adapted to your business, your vocabulary, and your specific goals.
3. for your business: tools that stick
Commercial professionals need solutions that work on Monday morning. We replace textbook theory with accessible, pragmatic frameworks designed for immediate application. By building commercial muscle through experiential learning, we ensure that the skills learned in our workshops translate into lasting momentum and breakthrough performance.
The blueprint
STORY
blueprint Management Consultants was founded in the UK in 1998 by Ronnie MacDonald, former Chief Executive of Esk Group. Since their founding, blueprint has never failed to complete a project to complete client satisfaction.
A satisfied former client himself, Erik Aapkes co-founded blueprint Europe, with Ronnie MacDonald in 2019 after experiencing its positive impact on commercial strategy and capability, while in the role of Global Commercial Development Director at McCain Foods’ Learning Centre.
blueprint Europe is headquartered close to Amsterdam, the Netherlands – with partners, consultants and clients located all over the Europe, the Middle East, Africa, Asia and the Pacific.
adult learning
At blueprint we recognize that adults learn best in different ways, whether this is by one of, or a combination of:
Recognizing the 70-20-10 learning philosophy – 70% is on-the-job, 20% is self-taught and 10% is formal training – we offer blended learning platforms for all commercial skills.
results of our sales transformation approach
Our impact is measured by the success and loyalty of our trainees:
- 8.9 / 10 – average course rating by participants.
- 71% NPS – our Net Promoter Score reflects the exceptional value we build through our partnerships.
- direct ROI – our programs drive measurable business results, including volume, revenue and margin growth.
experience the blueprint difference
Start driving your commercial momentum with an approach that truly understands your business.
From the size, tenure and learning style of your team, to the number of days (or hours) you have available, to the depth and breadth of the subject matter, to other topics you wish to incorporate while you have your team together... blueprint’s content, delivery and materials will reflect your organization’s culture, vocabulary and aesthetic.