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The Famous 5 E’s Selling Structure

The Blueprint Selling Model

Used daily by hundreds of successful sales people around the world, here is the famous Blueprint 5 E's Selling Structure:

  • Explore the Needs: Understand fully want your customer is looking for
  • Establish the interest: A check step to ensure that you have the correct needs
  • Explain the Deal: Showcase your offer
  • Emphasize the Key Benefits: By highlighting how the customers needs can be fulfilled
  • Execute the Next Steps: Go for the close.
  • Explore the Needs: Understand fully want your customer is looking for
  • Establish the interest: A check step to ensure that you have the correct needs
  • Explain the Deal: Showcase your offer
  • Emphasize the Key Benefits: By highlighting how the customers needs can be fulfilled
  • Execute the Next Steps: Go for the close.

A great many people have told us that once learned the 5 E's provide the best structure for success. For more information please contact us via the contacts tab on this website.

About the Author Erik Aapkes

Erik is a sales professional and commercial leader with over 30 years of experience commercializing goods and services in the FMCG sector, believing that the ‘motivation and the commitment of the team’ can transform the business.

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